About Client :
The Inmobiliaria y Inversiones Olé y Olé Ltda group was founded in 2006 with a clear objective of manufacturing and marketing imported food products in Chile. Currently the company has a handful of its own brands along with the trading rights of known global brands that are sold in Chile. These products include healthy products like alo vera juices, gluten free chocolates & biscuits, energy drinks, flavoured coconut water, ice-teas, green teas, lemonades, chips of various flavors and cream sticks, stuffed cereals, garlic bread, cheese bread etc.
The organization's separate parent company that markets tea is Ethniq. Ethniq is born of the need to relish the delicacies of the Gourmet world, presenting today the largest portfolio of imported tea from Sri Lanka, (Ceylon), offering a range of flavors that range from the most exclusive origins, to the most selected blend of black tea, green tea, red tea, white tea, herbal infusions and fruit trees next to the exotic Oolong tea and natural Rooibos from Africa.
Scope of Work :
Corporate Identity & Packaging Design Program
Developing a corporate identity for parent company (Alimentaria) and two product lines (Ethniq & Retoria) along with packaging designs and miscellaneous marketing collateral with design strategy & graphic support.